Liao Zhengmao, Associate Professor and Master's Supervisor at the School of Journalism and New Media, Xi'an Jiaotong University. Master's and PhD in Information Management at Peking University, awarded the Outstanding Doctoral Dissertation Award by Peking University. Visiting experience at Warsaw University in Poland. Published multiple academic papers in CSSCI journals such as "Books and Information", "Publishing Science", "Research on Chinese Science and Technology Journals", "Library Forum", "Library Science Research", etc., of which 2 were fully reprinted by Renmin University Press. Hosted the Ministry of Education's Humanities and Social Sciences Youth Project, Shaanxi Provincial Social Science Fund Project, etc. Research directions: Digital Humanities, Publishing and Communication Studies, New Media and Cultural Industries.